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Pianos aren’t just for “entertainment,” at home or in the concert hall: they’re also manufactured goods, meant to be purchased and used for a variety of purposes. And pictures have always helped sell pianos and associated products, including keyboard music, for domestic as well as professional use. Nineteenth- and early twentieth-century advertisements for pianos, pianists, merchants, music publishers and, above all, for domestic purchases are full of images employed for commercial rather than cultural purposes. This volume examines the commercial characters and significances of how pianos were pictured between the early days of ‘modern’ marketing to today. During the early 1920s, piano sales peaked in the United States; nevertheless, pianos have continued to be sold even as radios, record players, television sets and electric keyboards increasingly replace them as must-have sources of entertainment and improvement. The market for player pianos, although comparatively short-lived, also provided manufacturers and retailers with opportunities to depict pianos and pictures.

Piano --- Piano makers --- Social aspects. --- Economic aspects. --- Posters. --- Art --- pianos --- music [performing arts] --- commercial art --- visual culture --- anno 1700-1799 --- anno 1800-1899 --- music [performing arts genre]

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Art --- topography [image-making] --- Antwerp --- History of civilization --- Antwerpen (provincie) --- Anvers (province) --- Beschavingsgeschiedenis --- Histoire des civilisations --- Art, Flemish --- Art and society --- 949.31 ANTWERPEN --- -Art, Flemish --- #BIBC:bibl.Lemaire R.M. --- #A9205A --- Flemish art --- Art and sociology --- Society and art --- Sociology and art --- Geschiedenis van België: provincie Antwerpen:--reg./lok. --- Social aspects --- 949.31 ANTWERPEN Geschiedenis van België: provincie Antwerpen:--reg./lok. --- #BIBC:bibl.Lemaire R.M --- Geschiedenis van België: provincie Antwerpen:--reg./lok --- Algemeen publiek --- Antwerp (Belgium) --- Culture --- History --- cultuurgeschiedenis